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Today’s Deals2026 Giant
Reign Advanced E+ 1
A 27.5″ carbon frame full suspension enduro e-bike with ultra high-end components.
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Manufacturer Price
$8,800| Frame | Carbon |
|---|---|
| Suspension | Full, 170 / 180mm |
| Fork | Fox Performance Elite Float 38 |
| Shock | Fox Float X Performance |
| Wheels | 27.5″ Aluminum |
| Drivetrain | 1 × 12 |
| Groupset | Eagle 90 Transmission |
| Motor | Yamaha 250W 90Nm mid-drive |
| Battery | Giant 560Wh |
| Brakes | TRP DH-R EVO Hydraulic Disc |
| Seatpost | Dropper |
Based on build material and quality level of the frame, fork, wheelset, groupset, suspension system, and more.
Compare the full Reign model range
View Comparison5'4" – 5'9"
5'7" – 6'0"
5'10" – 6'3"
6'1" – 6'6"
Oct 2025 · Jessie-May Morgan
Despite the smaller battery, the SyncDrive Pro 3 motor at the heart of the Giant Reign Advanced E+ betters its predecessor with 800 W peak power, and a modest increase in maximum torque to 90 Nm.
Aug 2025 · Steve Fisher
Giant Bicycles debuts the new Reign SE at Crankworx Whistler, featuring a burly build for bike park or gravity riding.
Oct 2024 · Griffin Hales
A terrific suspension setup, and a highly-capable motor highlight an overall great ride experience. Our time testing and reviewing the Giant Reign E+ Pro 2 was eye-opening. There was a lot we already knew going into it: Giant knows what its doing with MTBs and produces sound products, Yamaha makes good motors, and a lot
The suspension makes downhill riding and jumping a blast! The combo of the Maestro linkage, Rockshox Zeb, and Fox Float X made for an exhilarating experience.
The Giant-tuned Yamaha motor is fantastic. It shines in low cadence pedal situations, but just makes the bike highly capable in most any setting.
The geo of the bike is very stable. It’s a fairly slacked out setup, but it has a longer chainstay that helps keep the bike feeling steady when going down hill at speed.
Lot’s of control for handling technical terrain with the Maxxis mullet setup. The tires provide nice traction in various settings, yet rolled with great efficiency and speed.
We liked the minimal LED interface, and the Giant companion app allows for ride customization for tuning the motor output to your preference.
The Flip Chip tech can change up the geo. We enjoyed steepening the headtube when we took it on trails that had more switchbacks and tighter cornering. Optionality is never a bad thing!
The PAS control buttons are hard very subtle, but they are hard to discern on the fly. A more tactile and distinct pad would be nice.
Not so much a con as an FYI, the motor feels twitchy when trackstanding. It can be dialed back in the app, but we learned to enjoy the benefits of quick engagement.
Jun 2023
Lots of options, including mullet with the new, highly adjustable Giant Reign.
May 2023 · Robin Weaver
Giant’s updated Reign offers comfort and confidence when the going gets steep, with a solid parts package that’s very well considered for the price
Meaningful geometry adjustment
Reasonably efficient climber
Very confident and capable in steep terrain
Practical parts package
Bar/grip/stem combo feels a little harsh
Not the quietest bike in the rough
May 2023 · Blake Nielsen
Giant’s engineering team completely overhauled the Reign Advanced for 2023 with a frame redesign that has now moved away from the somewhat ‘freeride’ style geometry numbers that the Reign has adopted in the past, and instead they set out to create a purebred, no-compromise enduro race bike! Reviewer // Blake Nielsen Photos // Matt Staggs Let’s get straight to the point, does it seem like they’ve hit the brief and how much ‘speedier’ is the bike now compared the previous […]
Mar 2023
Featuring a new frame with more travel and mullet compatibility, the new 2023 Giant Reign is a big step up over its predecessor.
Incredibly calm and composed on rough terrain
Plush & highly adjustable suspension
Maestro linkage offers terrific efficiency
Great geometry for high-speed brawling
Flip chip is useful & offers mullet compatibility
Fantastic tyre spec
Internal storage hatch is too small
Rear hub pickup speed
35mm bars are very stiff
| Frame | Advanced-grade composite frame, Advanced forged composite upper rocker, 170mm Maestro suspension system Hanger Standard: UDH Color: Mercury / Carbon Smoke |
|---|---|
| Fork | Fox 38 Performance Elite, 29", 180mm travel, Grip X2 damper, 44mm offset, KaboltX 110x15mm Boost axle Travel: 180mm Spring Type: Air |
| Shock | Fox Float X Performance, EVOL Large Volume sleeve, 205x65mm Trunnion mount, custom tuned Travel: 170mm |
| Bottom Bracket | N/A |
| Stem | Giant Contact SL 35 |
| Handlebar | Giant Contact SL TR35, 35x800mm, 35mm rize, Up: 5⁰ Back: 9⁰ |
| Saddle | Giant Romero, Neutral |
| Seatpost | Giant Contact Switch adjustable dropper, 30,9mm (S:110~140, M:140~170,L/XL: 170~200) MMX remote Type: Dropper |
| Pedals | N/A |
| Grips | Giant Tactal Pro-E, tapered design, 135mm Ø28~30mm (S/M) 142mm Ø29~32mm (L/XL) |
| Rear Derailleur | SRAM 90 Eagle Transmission |
|---|---|
| Crank | SRAM Eagle Transmission 36T chainring Praxis e-HD forged crankarm set (Q-Factor:168mm, Length: 160mm), MRP AMg SL HD2XL chain guide with bashguard. With 'Forefront' adjustability and 'Popup' tool-free chain access |
| Shifters | SRAM Eagle 90 Transmission Single Click |
| Cassette | SRAM Eagle Transmission, 10-52T, 12-speed |
| Chain | SRAM 70 Eagle Transmission Flattop Powerlink 12-speed |
| Brakes | TRP DH-R EVO, hydraulic disc, E2.3 caliper, 4-piston, 220mm [F/R] Type: TRP DH-R EVO Hydraulic Disc |
| Brake Levers | TRP DH-R EVO |
| Rims | Giant e-TRA, Hookless, 30mm inner width, Hollow Side-Wall Design for improved strength and flat protection, 2~4psi lower air pressure recommended |
|---|---|
| Spokes | Giant TRA, Dynamic Balanced Lacing |
| Front Hub | Giant e-TRA, E-Drive 260Nm 6-Pawl Driver, 72T engagement, 15x110mm [F] 12x148mm [R], e-bike optimized |
| Rear Hub | Giant e-TRA, E-Drive 260Nm 6-Pawl Driver, 72T engagement, 15x110mm [F] 12x148mm [R], e-bike optimized |
| Tires | Maxxis Assagai 29x2.5" foldable, tubeless, EXO+ 3C MaxxGrip[F] Maxxis MINION DHR II 27.5x2.4" WT foldable, Tubeless, DoubleDown, 3C MaxxGrip Compound [R] |
| Motor | Giant SyncDrive Pro 3, 90Nm PedalPlus 6-sensor technology |
|---|---|
| Battery | Giant EnergyPak Smart 560Wh, integrated, 48V |
| Remote | Giant RideControl Ergo 4 |
| Display | Giant RideControl GO Lux |
| Charger | Giant EnergyPak smart charger 4A, 48V |
First added October 11
Last updated May 30